#REAL YELLOW PAGES HOW TO#
If you want to order a physical copy of the Yellow Pages, it’s actually a bit tricky to find how to do it on their website, but if you check in their footer there’s the option to “order or cancel the book” which will take you to this website below: Modern Yellow Pages books are now much slimmer than they used to be as fewer and fewer businesses add themselves to the print version each year. Whilst I’m sure the Yellow Pages would be printed on recycled paper, it’s still a waste of recycled paper when it’s getting delivered to people who don’t want it. The Yellow Pages is now an opt-in service, which is a great outcome for the environment. Are the Yellow Pages still being Printed in Australia? It could be argued that there’s still some branded search traffic to the Yellow Pages website, people who work there would likely want to promote this fact, but according to SEMRush data, a large chunk of these searches seem to be for the phone number for the company, probably from their own customers looking to cancel or renew their services.
I just did another test for “Plumber South Melbourne” and found Yellow Pages in position 5, which is a much better ranking, but when given the opportunity to look at a list of plumbers in South Melbourne when you’re already looking at a list of these on Google, wouldn’t you prefer to check out their website for all their services and particular information, rather than reading a small description and performing additional steps and winding up back on their site via the Yellow Pages site? This might be a good way to quickly call for several quotes in a row, but it is surely not the behaviour of most users. As a test, I just did a Google search for “Dentist Werribee” to see how the Yellow Pages website ranked for this term for dentists in my home town and it was at the very bottom of page 2 of Google in position 19. You can pay for better visibility on their category listings online like you could with print, but the chances of getting customers from this company seem slim. Nowadays the Yellow Pages are mostly online. Public payphones are now very rare themselves, I’m not sure if they still have books with them. Public payphones used to have a copy of the Yellow Pages and White Pages in them which you could use to find whoever you’re trying to call. As these were delivered to everyone, many people who didn’t want them were receiving them anyway. Even back then, I noticed that as we were delivering these, many houses had dusty copies of these massive books sitting outside their houses from past years. In around 1997 or 1998, my Scout troop used to go around on the back of trailers delivering the Yellow Pages or White Pages to all the houses in our suburb, which was a fundraising exercise for us. In Australia, you no longer get the Yellow Pages delivered to your door each year. Unlike the print version of the Yellow Pages, you can also see reviews on a Google My Business profile, allowing for you to get an idea of quality for the service, whilst Yellow Pages listings didn’t give you an idea of quality, only an indication of their marketing budget.
#REAL YELLOW PAGES FREE#
These services are free and with Good SEO you can optimise your profiles to get more traffic. The rise of the internet has made Google and its products like Google My Business and Google Maps become the way most people search for a business or service. Shops and schools and all other types of businesses would also appear, but might not bother spending as heavily as these smaller trades used to. You can still see businesses around today with names like this that are clearly inspired by gaming the system here. You can kind of tell they’ve given up on their own flagship product.Īnother common trick used by Yellow Pages customers in the past was to game their way to the top of their category list by adding lots of “A” letters or “A1” to the front of their business name, making them come first alphabetically. The Yellow Pages website has a style guide which they’ve not updated since 2016, which is kind of awkward given that was now 5 years ago. By default, everyone would be categorised alphabetically and to stand out, you can page extra to have larger fonts, or images with your listing to make your ad stand out. dentists, electricians, plumbers, pest control are all typical businesses that used to spend heavily in the Yellow Pages. Historically, this directory was a massive book of local businesses categorised by what they do, eg.
As we now enter the third decade of the 2000s, It’s safe to say that the Yellow Pages has not been relevant or worthwhile in decades. There is absolutely no denying the power of the Yellow Pages in the late 1900s.
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